How do you manage your personal brand online?

Hi all, I’m a QA guy who always envisioned myself owning and creating a portfolio of my work experience along with a resume. Recently I’ve been thinking about privacy, and my goal is to mainly keep my real name, address away from the internet if possible.

Obviously the norm is for people to show the schools I went to, companies worked at, etc. which is personal information. It seems like it will get tricky drawing a line for what and what not to share.

What’s a safe way to do personal branding online?
Can you even market yourself as a different name? It seems insincere to applying for jobs for one name and then end up saying ‘Oh by the way, my name is actually X’ if the job offer is accepted.

Personally, if I had my own .com website, I’d probably redirect it to duckduckgo or something, just to prevent anyone else from hijacking and squatting my own name online (same for my loved ones).

I wouldnt use an alias to market myself. It just complicate things when dealing with businesses. Might as well use social media responsibly (I shudder to suggest LinkedIn) and be more deliberate with posts and limit replies. Also scrub metadata off all pic posts.

Thanks, sometimes I just need to hear the answer even though I know it myself. It feels like a part of me wants to hide in a cave (perfectionist) rather than just put together a realistic threat model with the resources that privactools offers.

By the way, what do you mean by redirecting it to duckduckgo? If I have content on it, why do I need to redirect it to ddg?

I dont have content to publish out so a simple redirect works for my use case.

Using privacy respecting domain registration service also helps like Njalla.

For the domain, make sure you have WHOIS Privacy. I would recommend only introducing your first name but this is your choice. If you have a name that can be abbreviated use the abbreviation. Example: Dav - David. Use a privacy respecting web host and maybe add Cloudflare in front of it. If you plan on using social media limit your self to a public twitter (only).

It’s all about keeping that one alias separate from your real identity. Make a completely different email/password for everything regarding this brand.


for me, i use my username most of time which is i know easily can tied back to my real name and for myself i use CV on my personal site (my goal is keep data from companies like google not be anonymous) so it depends on your threat module.

What comes to mind: you can shorten your last name to just one letter e.g. John J., drop the second name completely or use a nickname (e.g. the one you use for git repositories).

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