Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers. Here’s What We Know

I guess this was always Google’s plan.

I wonder how this will affect Chromium in the long run.

Fun fact: The reason the acronyn of FLoC is so tortured is because they will probably use birds names for each cohort, so there will be the penguin cohort (thats us Linux users), hawk cohorts, chicken cohorts, etc. - because its a “flock”.